Mobile data and analytics platform Data.ai – formerly App Annie – is out with
its latest report on global app downloads, usage and spending, and the findings
show a jump in activity for travel brands led by online travel agencies.
According to the “State of
Mobile 2024” report, in 2023 travel app downloads numbered just more than 3
billion – up 13% from 2.7 billion in 2022.
Integrated travel service apps – the category Data.ai uses for OTAs such as Booking.com, Expedia, Trip.com, etc. – saw the biggest jump in
downloads in 2023, up 34%, while airline apps were up 23% and hotel apps 16%.
Worldwide figures for 2023 show the top five travel apps based
on downloads were Uber, Where Is My Train, Booking.com, InDrive and Airbnb.
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But looking at aggregate growth year over year, the list
changes. Worldwide the top five travel apps by aggregate growth in 2023 were
Railway 12306, Didi Chuxing, Qunar Travel, Ctrip and Umetrip – all China-based
apps and a clear reflection of the reopening of travel in that region.
Globally, consumers are spending more time using their
travel apps. In 2023 total time spent worldwide on travel apps was just more
than 15.7 billion hours – up from 12.6 billion in 2022.
The most common type of travel apps consumers are using are
transportation ones such as Uber and Lyft. In the fourth quarter of 2023,
worldwide app downloads were 307 million for transportation apps, followed by
104 million for integrated travel service apps. Airline app downloads were 59
million and hotel apps were close behind at 55 million.
Globally all travel apps have seen downloads increase
substantially compared with pre-pandemic levels in 2019. The 2023 figures for airline
and rail and coach apps are both up 44% compared with 2019, hotel apps are up 32%
while integrated travel service and transportation apps are up 29% and 26%,
respectively.
Across all categories of apps and the top 10 markets
analyzed, Data.ai found time spent on mobile surpassed five hours per day in
2023 – up 6%. And marketers have taken notice – mobile ad spend was up 8% in
2023 to $362 billion.