Tours and activities specialist Musement has signed a deal enabling easyJet passengers to book experiences from the carrier’s website.
Musement, owned by European tour operator TUI, has developed a digital platform integrated with easyJet’s website for customers to book attractions and excursions. Experiences can be booked via the easyJet app, on the website after flight confirmation or via activities.easyjet.com.
The deal builds on an existing partnership with easyJet Holidays, which has been in place for more than a year.
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“Our collaboration with easyJet holidays has been excellent,” said Nishank Gopalkrishnan, chief commercial officer at Musement, “and I am now delighted we will expand this partnership to support the wider easyJet organization and offer our incredible portfolio of excursions, activities and attraction tickets to all easyJet customers. This partnership cements Musement’s position as the travel industry’s preferred partner for tours and activities.”
Musement has signed a number of B2B partnerships in recent years, including Booking.com, Trivago, P&O Cruises and Priceline.