Japan-based hotel tech company Tripla targets SE Asia growth with latest acquisition

Tokyo-based hotel solution provider Tripla has acquired Singapore-based
Endurance Technology Solutions, which includes the brand Pelican Hotel

Specific financial terms of the acquisition have not been
disclosed, but Tripla said it will invest approximately 70 million yen, about
$475,000, to buy out all existing Endurance shareholders and will then make it
a subsidiary of Tripla. 

Founded in 2017, Endurance Technology Solutions operates in more
than 150 hotels, primarily in Southeast Asia and also in the Middle East.

Tripla said the acquisition marks its “ambitious venture into
the Thai and Vietnamese markets,” which are both seeing a “surge in tourism
demand.” Tripla provides a hotel booking engine, channel manager, loyalty
software, corporate booking tools, marketing automation, an artificial
intelligence chatbot and more to nearly 7,000 hotels.

Endurance’s primary product is the Pelican Hotel Solution
reservation engine for hotels.

“We intend to quickly integrate the Pelican Hotel Solution and Tripla
Book reservation engines, enhance functionality and speed up business
development in Southeast Asia,” said Kazuhisa Takahashi, CEO of Tripla.

“The entire group is working toward our goal of introducing the
system to 10,000 facilities.”

And said Hartono Liman, CEO of Endurance, “The acquisition of
Endurance Technology Solution Pte Ltd. as a subsidiary demonstrates the strong
bond between the two companies as they aim to grow and innovate in the hotel
technology industry.

“We believe that we can expect further synergistic effects by
combining this track record with Tripla’s technology. The entire group will
work together to drive technological innovation in Asia’s hotel industry and
increase value for stakeholders. In the ever-evolving global market, we are
committed to leveraging the collective strengths of each of our business units
to continue creating lasting value.”

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