Guest experience platform Duve announced Monday the acquisition of hotel technology company Easyway in a move designed to boost artificial intelligence-driven guest experience management for hotels and vacation rentals worldwide.
Terms of the deal were not disclosed.
Company officials said the deal will merge Duve’s personalization and segmentation capabilities with Easyway’s comprehensive guest messaging platform featuring AI agents based on generative AI.
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Duve CEO and co-founder David Mezuman called the acquisition a great milestone for Duve, winner of HotelTechReport’s “Best Guess Experience Platform” for 2023.
“The decision to acquire Easyway, which has already successfully implemented generative AI capabilities, aligns with Duve’s long-time vision to lead the hospitality sector through technology,” Mezuman said. “Integrating Easyway’s generative AI expertise with our true end-to-end personalized guest management platform will immensely enhance our capabilities and service offerings to all of our existing and future customers.”
Yaniz Holzer, the chief operating officer and co-founder of Easyway, will be joining Duve’s team.
“Joining forces with Duve represents a significant moment in Easyway’s journey,” Holzer said. “Our shared vision of harnessing AI to redefine guest experience aligns perfectly, and together we’re setting new benchmarks in the hospitality industry.”
Last March Duve announced plans to launch DuveAI to improve communications and drive better hotel guest personalization. In June 2022, the Tel Aviv-based company announced it had raised $10 million in Series A funding.