Treebo Hospitality Ventures (THV) has announced the launch of its new premium hotel brand called ‘Medalio’
Derived from the word ‘medallion’, the brand is conceived as being a tribute to the achievements of its patrons who expect their chosen hotels to provide a premium experience that matches their elevated lifestyles. Medalio hotels will come with modern and elegant decor, spacious rooms, 10-inch plush mattresses, separate shower cubicles in bathrooms, wide breakfast spreads, premium Kimirica toiletries, prompt and cheerful service, and memory corners.
The company announced the opening of the first hotel under the Medalio brand at Udaipur. Medalio Resort Udaipur Shobhagpura is located in the heart of the enchanting city of lakes and features 30 well-appointed rooms.
This launch comes close on the heels of the recent opening of Park Inn & Suites by Radisson Thrissur, the company’s first hotel under its master franchise partnership with Radisson Hotel Group. Both companies are targeting a portfolio of 150 hotels under the ‘Park Inn & Suites by Radisson’ brand over the next 10 years.
Both these launches are part of THV’s strategy to capture the vast opportunity presented by the mid-market segment, defined broadly as hotels in the price range of Rs 3,500-6,000 per night. While the ‘Park Inn & Suites by Radisson’ brand requires assets to have a minimum of 50 keys, the ‘Medalio’ brand is designed for smaller assets having 20-50 keys.
Commenting on the launch, Sidharth Gupta, Co-founder & CEO of THV, said, “India is going through an unprecedented reshaping of the income pyramid. As per a recent report by Google, Bain, and Temasek, by 2030, there will be an additional 65 million households that will have joined the upper middle-income segment. Together, these 168M households will represent 52% of all consumption that happens in the country up from about 35% today. This made a compelling case for us to expand from the economy segment to the mid-market segment.”
“Indians are working hard to achieve growth in their income levels and to afford an elevated standard of living for themselves and their families. Medalio is a tribute to this upward and onward journey of our guests. It’s our endeavour to cater to the higher expectations they will naturally have from their hotels. It’s our toast to their success,” Sidharth Gupta added.
In line with the brand philosophy, THV launched the brand in a unique, glittering event where it felicitated high performers from various organisations, whom it called ‘medalists’. These medalists inaugurated the brand at the Udaipur property. As part of the launch, these high performers were flown in from their respective cities to receive their medals and an all-expenses paid tour of the beautiful city of Udaipur.
The next set of Medalio hotels are expected to launch in Delhi, Gangtok, Chandigarh, and Prayagraj. The company said that while the response from property owners for the brand has been overwhelming, it was consciously going slow with new signings and is focusing on ensuring that each new hotel is fully compliant with all brand standards.
“Asset owners having smaller properties of less than 50 keys have so far had limited options to partner with a brand. This is what we are looking to change with Medalio. With our comprehensive support across design & construction, operations, sales, and technology, we will be the ideal partners for these asset owners and will help them join the organised segment of the industry,” Sidharth Gupta concluded.
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