The Tourism Authority of Thailand (TAT) officially opened the Bangkok Illumination Festival 2024 on Tuesday, 17th December.
Running until 5th January 2024 and switching on between 6pm and 10pm nightly, the festival transforms Bangkok into a mesmerising wonderland of illuminated displays, reinforcing the city’s status as a global festival hub
At the same time, this event showcases Thailand’s cultural richness while stimulating the local economy and enhancing the country’s reputation as it is aligned with relevant government policies as well as the National Soft Power Development Committee’s developmental strategy.
One of seven winter wonders
The festival is one of the key events of this year’s Thailand Winter Festivals 2024.
Under the theme Seven Wonders of Thailand, these events bring together a variety of cultural, artistic, and festive activities throughout the nation.
Thai minister of tourism and sports Sorawong Thienthong said of the event: “The Bangkok Illumination Festival 2024 beautifully highlights Thailand’s position as a world-class event hub, combining vibrant artistry and cutting-edge innovation in night-time tourism. This event not only promises unforgettable moments for visitors but also underscores our efforts to stimulate economic growth and showcase the country’s creative potential.”
TAT governor Thapanee Kiatphaibool added: “The Bangkok Illumination Festival 2024 is more than a celebration of light and art. It represents a vital step in elevating Thailand’s reputation as a global festival hub. By intertwining cultural richness with modern technology, this event revitalises Bangkok’s night-time economy and creates opportunities for local businesses to thrive. We are confident that this festival will leave lasting impressions and inspire visitors to discover the many wonders of Thailand.”
Moo Deng takes over Bangkok
This year’s festival promises a spectacular experience under the whimsical theme Moo Deng Takes Over Bangkok.
As the title points out, the theme focuses on the adorable baby pygmy hippopotamus Nong Moo Deng from Thailand’s Khao Kheow Open Zoo who became a global social media sensation this year.
As the festival mascot, Moo Deng will transform Bangkok into a playful, illuminated wonderland. Visitors are invited to bounce through the city’s nine chic landmarks, each filled with unique installations, dazzling light displays, and an electrifying atmosphere.
Whether it’s dancing alongside DJ Deng, shopping with Madame Deng, or snapping photos with Dengzilla, this one-of-a-kind experience blends creativity, fun, and innovation to create a festive atmosphere like no other.