Tours and activities platform Peek has secured $70 million in funding to expand its artificial intelligence (AI) platform.
The round was led by growth equity firm Springcoast Partners, with participation form existing investors such as WestCap, Goldman Sachs Alternatives, Eric Schmidt, Jack Dorsey and Kayak founder Paul English.
As part of the announcement, Perk also confirmed its acquisition of online ticketing software company ACME Ticketing and attraction management system Connect&GO. Peek said the acquisitions expand its reach to over 150 million customers, with ACME bringing expertise in ticketing, memberships and donations and Connect&GO offering “all-in-one attraction management” that includes RFID technology and on-site visitor tools.
“Our mission at Peek has always been about empowering our customers to deliver extraordinary experiences. These acquisitions and new funding enable us to further accelerate our product innovation and deepen our support, ultimately helping operators grow their businesses,” said Peek CEO Ruzwana Bashir.
“We’re committed to giving activities operators the tools they need to not just compete but to lead in today’s rapidly evolving experiences economy.”
Springcoast’s Waqar Islam added that Peek “offers the comprehensive tech stack this industry needs to keep pace with shifting consumer and workforce behavior.”
“With 40% of operators not utilizing online booking tools, we’re still in the very early innings of empowering operators to thrive in a digital-first world. Peek’s deep investment in core tech infrastructure, AI and payments uniquely positions them to unlock the industry’s full potential and serve as the operating system for experiences.”
In late 2021, Peek raised $80 million in a Series C round, having raised $23 million in Series B funding in 2018. In 2022, Peek also partnered with JetBlue to give the airline’s customers access to activities and experiences.