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American research firm Report Ocean recently released its annual report on the Vietnamese adventure tourism market.
Comprehensively reviewing 2024, the report offers insights regarding the current market landscape in the country, as well as customer intelligence and competitive strategies in the market.
The report also explains factors driving and restraining the market.
Key trends observed in 2024
Based on findings, experts observed the following trends in the Vietnamese adventure travel scene over the past year:
- Increased demand for experiential travel, manifested in the way travelers are increasingly seeking experiences that go beyond traditional sightseeing. Adventure tourism caters to the demand for immersive and experiential travel, allowing participants to engage in exciting and challenging activities.
- Greater focus on sustainable and responsible tourism. This comes in the face of the growing need for sustainable and responsible tourism practices. Adventure tourism operators may adopt eco-friendly initiatives, support local communities, and minimize the environmental impact of their activities.
- More diverse adventure activities. Adventure tourism is diversifying beyond traditional activities like hiking and trekking. Activities such as zip-lining, rock climbing, paragliding, and water sports are gaining popularity. Tour operators may offer a range of adventure options to cater to different preferences.
- Experiences where adventure and wellness tourism come together. The combination of wellness and adventure is a trend, where travelers seek activities that promote both physical activity and relaxation. Destinations may offer adventure experiences alongside wellness retreats or spa offerings.
- The greater use of innovative technologies in adventure tourism. Technology plays a role in enhancing the adventure travel experience. This includes the use of mobile apps for trip planning, virtual reality for pre-trip experiences, and wearable devices for tracking activities and health metrics.
- Operators are beginning to offer personalised packages to travellers. Adventure tour operators may offer personalised and specifically tailored experiences to meet the preferences and skill levels of individual travelers. Customisation allows for a more unique and satisfying adventure travel experience.
- More travellers are going at it solo. Solo adventure travel is gaining popularity, with an increasing number of individuals seeking solo adventures. Adventure tourism providers may cater to solo travelers by offering group activities and guided experiences.
- Food and culture also have a role to play in the sector. Adventure tourism is expanding to include culinary and cultural experiences. Travelers may engage in activities such as cooking classes, cultural immersions, and visits to local communities, combining adventure with an exploration of local traditions.
Other observations
Safety remains a top priority in adventure tourism, as tour operators are investing in robust risk management strategies, safety training, and equipment to ensure the well-being of participants during adventurous activities.
At the same time, digital marketing and social media play a crucial role in promoting adventure tourism.
Influencers and user-generated content contribute to the visibility of destinations and activities, influencing traveler choices.
Accessibility to far-flung locations is also seen as a potential growth sector for Vietnamese adventure tourism.
Improved transportation infrastructure and accessibility to remote destinations are enabling adventure tourism in previously less-explored areas.
Travelers may seek off-the-beaten-path experiences and unique landscapes.
Significant recommendations
The experts behind the report offer the following insights for what could be improved in the sector:
- Better education and skill development programmes. Adventure tourism can also serve as an educational platform. Skill development programs, guided by experienced instructors, allow participants to learn new activities such as mountaineering, kayaking, or survival skills.
- Increased government support. Government support and regulation are important factors in the growth of adventure tourism. Regulations may focus on safety standards, environmental protection, and sustainable tourism practices.
- A greater emphasis on health and wellness. Health and wellness-focused adventure activities, such as yoga retreats, meditation hikes, and fitness challenges in scenic locations, are gaining popularity as travelers prioritize well-being.
- Niche tourism needs to be considered. Niche adventure tourism experiences, such as wildlife safaris, bird watching expeditions, or photography tours, cater to specific interests and attract enthusiasts seeking specialized adventures.
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