When you think of Morocco, perhaps images of vibrant souks, breathtaking desert landscapes, and aromatic spices fill your mind. But there is another hidden gem that embodies the essence of Moroccan culture and the spirit of its people—the “Criée Berbère,” or Berber auction. This age-old tradition is not only a marketplace but also a celebration of community, culture, and connection, offering travelers a rare and authentic glimpse into the heart of Berber life.
Imagine a lively village square, nestled between the rugged peaks of the Atlas Mountains or in a quiet valley. The air is filled with the hum of voices, laughter, and the occasional bleat of sheep or bray of donkeys. Local Berber men and women gather, dressed in colorful traditional clothing, creating a scene as vibrant and diverse as the goods on offer. This is La Criée Berbère, where the community comes together to buy and sell in an atmosphere charged with excitement and anticipation.
The auction begins with a respected village elder or auctioneer stepping into the center of the crowd. With a booming voice, he announces each item—livestock, fresh produce, handwoven carpets, intricate pottery, and sometimes even the occasional antique. Bidders respond, voices rising with each offer, while the auctioneer hypes up the crowd, keeping the rhythm of the bids lively and energetic. In this market, the exchange is as much about camaraderie as it is about commerce.
One of the most captivating aspects of la Criée Berbère is its ability to bring people together, turning every transaction into a moment of social interaction. Here, bargaining is not a battle but a friendly dance. Shoppers chat with sellers, sharing stories and laughter, negotiating prices with respect and humor. You’ll often hear laughter over a shared joke or see a firm handshake sealing a sale, as much about pride and trust as it is about money.
Attending a Criée Berbère is more than just a shopping trip; it’s a step back in time and a journey into the soul of Morocco. Travelers are welcomed warmly, often invited to join in the bidding, learn the stories behind the goods on offer, and, if they’re lucky, enjoy a cup of mint tea with a local family afterward. Each object at the auction—from the handcrafted carpets dyed with natural pigments to the lovingly tended livestock—has a story, and the people are eager to share them.
Witnessing La Criée Berbère is a chance to see a tradition that has withstood the test of time, adapting only slightly over centuries to remain a central part of Berber life. It is a ritual as much about preserving identity as it is about practical needs, a reminder of the strong bonds that define Berber culture. For the traveler, it’s a chance to move beyond the tourist trail and experience a piece of Morocco that few get to see.
So, if you’re journeying through Morocco and want a true taste of local life, seek out a local souk where this practice is still taking place. It’s not just a market—it’s a vibrant celebration of community, heritage, and the joyful resilience of the Berber people.
