HSBC India and IHCL have come together to launch HSBC Taj Credit Card, India’s first premium co-branded hospitality credit card, crafted for luxury enthusiasts, that aims to deliver bespoke experiences and exceptional services for discerning customers
Launched in collaboration with Visa, the HSBC Taj metal co-branded credit card is specially curated for those who appreciate finer life experiences and services and are seeking unparalleled luxury and exclusive travel experiences.
Affluent and super affluent Indians are increasingly spending more on health and wellness to enhance the quality of life for themselves and their families. Compared to their global counterparts, wealthy Indian entrepreneurs don’t shy away from spending their wealth on luxurious lifestyle, travel and leisure activities1. The HSBC Taj co-branded credit card, with best-in-class benefits is ideal for this clientele, since it aligns with their lifestyle aspirations.
Commenting on the launch, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said, “As India’s wealth sector grows exponentially, there’s a palpable sense of optimism and an undeniable zest for opulence amongst the country’s elite. This buoyant outlook on the Indian economy is steering them towards a life of luxurious and high-end experiences. The HSBC Taj credit card, in partnership with Visa, is our tribute to the ambitions of discerning Indian, providing access to unparalleled hospitality benefits and exclusive privileges that align with their refined preferences.”
People are spending more on experience, reflecting a change in consumer behaviour. More importantly, the macroeconomic environment and the demographic shifts are also supportive, i.e. disposable income is expected to rise by 50%, Foreign Tourist Arrival (FTA) is rising significantly, the Indian economy remains very strong, extravagant destination weddings are rising, and the government is spending huge amounts of money on infrastructure, all of which is expected to be supportive for the hotel industry in India2.
Speaking on the occasion, Parveen Chander Kumar, Executive Vice President – Commercial, IHCL, said, “We are delighted to partner with HSBC India to launch the HSBC Taj Credit Card, bringing together the finest in luxury hospitality and premium banking. Taj with a legacy of over 120 years is rated as the World’s Strongest Hotel Brand and India’s Strongest Brand. This collaboration, offering exclusive benefits and privileges, underscores our commitment to delivering exceptional and unforgettable experiences to our guests.”
Speaking at the launch, Sandeep Ghosh, Group Country Manager, India and South Asia, Visa said, “We are pleased to launch the HSBC-Taj co-brand credit card on the Visa network and provide premium experiences to the sophisticated consumer. Visa understands the affluent Indian’s pursuit of exclusivity, luxury and comfort and provides unparalleled benefits to them. With the growing demand for wellness tourism, a segment expected to cross $26 billion by 2029, we believe that unique offerings like this can elevate the travel and stay experience backed by the Visa promise of trust and global acceptance.”
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