Langng
Headquarters: Los Angeles
CEO: Devon DeAngelo
Website: Landng
Founding date: January 2024
Investment: $755K
Landng helps brands create interactive consumer journeys with maps—an alternative to AR/VR that connects consumers to brand stories in real life. Brands then access Landng’s “Google Analytics for the real world,” an O2O (online-to-offline) attribution API tracking online conversions and foot traffic to retail locations. Trusted by L’Oréal Group and Marriott International | Backed by Techstars and Station F.
Below, we asked Landng to share strategic goals for 2026 and lessons learned since founding.
Strategic goals for 2026
In 2026, Landng is focused on two strategic priorities: scaling our O2O (online-to-offline) attribution technology to become the definitive “Google Analytics for the real world” and expanding our enterprise footprint across luxury, travel and lifestyle verticals.
We’re building the infrastructure that makes physical spaces as measurable and optimizable as websites. With proven traction at L’Oréal Group and Marriott International, we’re positioned to capture the growing demand for privacy-compliant attribution as brands invest over $128 billion annually in experiential marketing without clear ROI visibility. Our goal is to establish Landng as the category-defining platform for brands bridging online engagement with offline customer journeys—turning marketing blind spots into measurable revenue drivers.
Lessons learned since founding
The biggest lesson we’ve learned since co-founding Landng is above all else, deeply listen to your customers and meticulously watch the market for signals. We started as a social commerce tool for hotels and tourism boards to measure the ROI of social media and influencer marketing (a huge marketing attribution blind spot); essentially “LTK for travel” with our content format, shoppable itineraries. But our inbound interest from L’Oréal Group, LVMH, Havas, Chanel Innovation, Apple TV and PSG revealed something far more valuable: Brands desperately need new storytelling formats that create authentic connections with their consumers, beyond just videos and images.
Premium brands come to us for the storytelling medium of interactive maps and itineraries, then stay for the “holy grail” organic marketing O2O attribution insights that prove true ROI. That dual value is what makes Landng defensible and primed to capture significant market share in the marketing technology and location-based marketing sectors, supporting marketing teams at any mid-market or enterprise lifestyle brand telling place-based stories.
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