Hong Kong Airlines (“HKA”) celebrates a significant milestone with the reactivation of a new season of its “Embrace the World” Student Sponsorship Programme. In a bid to empower local students through educational travel, the programme will provide them 1,000 round-trip flight tickets sponsored by Airport Authority Hong Kong (“AAHK”).
As a flagship programme of the airline’s Corporate Social Responsibility endeavours, the “Embrace the World” initiative has been opening up the horizons of students since it was first launched in 2014, providing 4,000 round-trip tickets to date. This year marks the 10th anniversary of the programme and its meaningful revival after a five-year habitus. In honour of this, HKA has collaborated with AAHK to expand the scope by offering free air tickets to benefit local primary and secondary school students. This initiative aims to enrich their learning beyond the classroom and enable them to broaden their horizons through travel.
Jeff Sun, Chairman of HKA, stated: “HKA has been committed to sponsoring students for over a decade, and this reactivation of the sponsorship programmes is a testament to our ongoing pledge to nurture the next generation. We believe that the students will gain inspiration for their personal future development through active participation in field trips and cultural exchanges. We also hope that this programme will foster their creativity and innovation, shaping them into future leaders who will contribute to society. This season, HKA is honoured to collaborate with AAHK to realise this vision.”
Vivian Cheung, Chief Operating Officer of AAHK, said: “We are delighted to sponsor this meaningful event. Supported by the Central Government’s 14th five-year plan, HKIA is committed to leveraging its position as a leading international aviation hub to nurture talent for
the aviation industry. This programme provides students with unique opportunities to not only deepen their understanding of our motherland and Chinese culture, but also experience the joy of flying. It is our sincere wish that this inspiring experience will motivate the student to develop a career in the aviation industry.”
As in previous years, schools participating in this year’s programme are required to devise an extracurricular activity for their students and submit a detailed proposal outlining the learning objectives. The activity can be based on themes such as ‘History and Culture’, ‘Innovation and Technology’, or ‘Public and Social Development’; there is no restriction on the format of the activity and schools can tailor it to suit their educational needs. Upon completion of their travels, the sponsored schools are encouraged to submit travel videos and logs to showcase and share the students’ exchange experience and overall journey, motivating more young people to be innovative and take the first step to embrace the world.
Hong Kong Airlines remains dedicated to fostering the growth and development of youth, strengthening their independent thinking and competitive edge through hands-on experiences and exposure to diverse cultures. The Company is committed to continuing its investment in resources and organising more activities that will benefit the local academic community, inviting more individuals to join HKA in exploring the world.
Flight tickets for the 2024/25 “Embrace the World” Student Sponsorship Programme are applicable for HKA-operated Beijing and Shanghai routes. They will be allocated on a first-come, first-served basis and are subject to the terms and conditions of the programme. Interested applicants can apply through the Hong Kong Airlines Corporate Social Responsibility website.