The trip was in partnership with Miral and allowed the attending agents to not only experience the thrills of the Formula 1 at the Grand Prix 2024 finale, but also enjoy the amazing post-race entertainment, ride rollercoasters at Ferrari World and explore Yas Island to its full potential over four nights.
The 20 Gold Medal agents and the brands team of 8 colleagues who also attended the FAM trip had a jam-packed itinerary over the busy weekend. Staying at hotels including the Marriot Downtown and Andaz Capital Gate in Abu Dhabi, the group had comfortable stays and filled their days with trips to Yas Waterworld, Warner Bros. World™, Qasr Al Watan and Ferrari World; plus, attending the show stopping events at Etihad Park where Maroon 5 and Eminem performed to thousands.
Sarah Lancashire, Marketing Director shared, “Across our three-month campaign with Miral we have loved educating agents about the wonderful destination that is Yas Island. Through our marketing, in person events, webinars and of course, a dedicated focus from our trade partnerships team out on the road, we have supported agents in building their confidence and expanding their knowledge across multiple touchpoints.
Lancashire continued, “This trip was truly filled with so many ‘pinch me’ moments – for our agents and our staff, and was testament to the incredible partnership we have with Miral. Memories were made that I am sure will last a lifetime, and our agents have never been better positioned to sell the exciting and vibrant experiences on offer on Yas Island.”
Gold Medal and Pure Luxury partnered with Miral earlier this year and has since been inspiring agents through face-to-face events across the UK with Country Director for Yas Island, Darrin des Vignes. Gold Medal’s dedicated campaign with Miral, Stay & Play on Yas Island includes a handy agent guide and customer facing guide to support agents in selling this destination. The brand also hosted a webinar with Darrin, all of which can still be accessed on Gold Medal’s website.