The Fujian Media Group released a series of short videos geared towards promoting the traditional culture and heritage of Pingtan.
Collectively titled Fu Culture to the World, the videos feature Pingtan’s culture and natural landscapes as seen through the eyes ofinternational students living in Fujian, as well as several media professionals.
While promoting Pingtan’s cultural and tourism brand, the series also seeks to introduce the world to Pingtan’s unique Fu culture, building a bridge for cultural dissemination and exchange between China and other countries.
These exploratory videos done by foreign students making their way through Pingtan serve to tell China’s story to the world through an authentic, multidimensional, and comprehensive cultural showcase.
As such, it is a practical effort to promote Fujian’s cultural brand as it allows the world to experience Fu culture and to virtually explore these specific regions in China to improve cultural exchange with other nations.