Apartment subscription platform Landing acquires housing operator Barsala

Landing,
a subscription platform that provides members access to furnished apartments in
more than 375 cities across the United States, has acquired Barsala, a flexible
housing operator, for $30 million.

Founded
in 2019, Landing said the acquisition will add more than 1,000 units across 11 U.S.
markets to its portfolio.

“By
activating otherwise vacant units using a combination of technology and
marketing, Barsala has built a profitable model and strong reputation,
cultivating deep partnerships with class A multifamily property owners,” said
Bill Smith, founder and CEO of Landing.

This
acquisition allows us to bring the benefits of our Autopilot platform and
heightened demand from our qualified members to a growing number of property
owners across the country, while opening doors to more fully-furnished
apartment homes in new markets for our members.” 

Landing
members pay a fee that gives them access to transfer anywhere within its
network of properties with just two weeks notice and to stay in a property for
any amount of time from a few weeks to several months.

In
August 2022, Landing
raised $125 million in Series C funding.